If you are taking a look at Facebook’s PPC platform, you are looking in the right direction! This Facebook PPC Advertising review will be offering my perspective on whether it’s worth your time and dollars.Facebook PPC Advertising is overlooked by many pay per click marketers. Facebook’s Pay Per Click is still really an affordable way to do PPC and can be an important part of your PPC marketing.Facebook Advertising is less expansive than Google and very targeted. You can pick the location to target by country, state, and city if you wish. As far as picking Demographics, you can pick the age and gender of your targeted market.The part I like the best is you can target people by their likes and interests. If you want to market to people who are only interested in Network Marketing, you just put in network marketing in likes and interests. The only people who will see your Facebook PPC Ad is people who meet your criteria and are interested in network marketing.Your targeted market can be refined even further if you like. Facebook Pay Per Click Advertising can be an important part of your marketing strategy. Because it is a fairly new platform costs are low and Facebook PPC Advertising gives you a good return on investment.If you are just starting out doing PPC whether it is on Facebook or some where else you need to educate yourself about marketing.I have watched plenty of people fall on their faces, regardless of their products or companies, because they simply do not KNOW how to market, or build their businesses FIRST. Your job is to EDUCATE yourself first and foremost, to develop yourself, and to ALWAYS be learning and growing.This is the true formula for success, and leads to most good in the long run. If you follow that formula, and really SEEK knowledge to market your business like a professional… then you will have major advantages over most Facebook PPC Advertisers.
When social media first started, people thought it was a fad. Now in 2010, we are facing a revolution. Social media has changed the way we use the internet completely. Facebook, Twitter and other social media websites have made the internet personal, dynamic, fun and has made networking much easier. Google is the first most used website in the world, followed by Facebook and then YouTube, which can say a lot of how many people use and trust the social media.Now, let us take a look at the business side of it, starting with Facebook Marketing.There are several social media marketing strategies that can be used to generate business and one of the most popular is Facebook, the most used social media website. There are three methods of Facebook advertising used by big businesses today:Facebook *PPC, the most used Facebook advertising method:
With Facebook marketing, you can target advertising directly to users, depending on their age, country and city of residence, whether they speak french, which school they go to, whether they are male of female, and many more options. This makes it amazingly easy for many businesses to target advertising to their target market.Example: Targeting University of California Santa Barbara students between 21-24 to come to the 21+ new UCSB Jazz Lounge down the street.Facebook Snow Ball Method:
Creating a group for your company allows friends & customers to ‘Like’ your company. This works well for businesses that have a motto, like an energy efficient lighting company could have a motto ‘Go Green’, making more sense for people to Like it, potentially starting the so-called Facebook Group Snow Ball Effect. The snow ball effect occurs when a Facebook user Like’s something and it is posted in their wall (usually happens automatically). All his friends see what he/she Liked and some of them Like it too, then their friends Like it, and it goes on and on, creating a snow ball effect. Get it? Might as well just scroll down and like this article!Of course, it doesn’t hurt to just have a group so people can like a business just for its service.Another popular Facebook marketing method is the Facebook Business Page Method:Instead of just advertising your website with PPC on search engines and private websites, you can advertise your website’s Facebook page. This allows people to ‘subscribe’ with just one click on the “Become a Fan” or “Like” button. This gives you the opportunity to continue advertising to them, in case they don’t convert instantly, avoiding the waste of a paid lead.These three popular Facebook advertising methods are used every day by many successful companies. Facebook advertising has become one of the newest, most effective ways to not only gain new clients, but also stay connected to them and keeping your business dynamic and fresh.There are many more social media websites that offer advertising applications.LinkedIn for example, a social media website for business professionals, has their own *PPC application and Meetup or ASmallWorld have other social features that allow people to advertise. Where to advertise depends on your business. Social media marketing, even just Facebook Marketing, is time consuming, requires planning and maintaining, so make sure you got the right social media marketing experts on your team.*PPC – Stands for Pay-Per-Click and is a method used by various websites as an advertising method, where advertisers pay every time someone clicks on their link. This is one of the methods used by Google AdWords, Facebook Advertising, LinkedIn and various other websites to make it more affordable for advertisers. Find out more about search engine marketing.
When you have a business page on Facebook and you want to promote the fans advertising can be effective. However, by default when you set up a Facebook Ad and somebody clicks on this ad you are brought directly to the Facebook wall. We all know that calls to action are important and you really need to tell people what you need them to do. Facebook provides a feature called a welcome page. It’s an additional tab on your Facebook page that you can set up to be displayed as the default page for non fans. On this welcome page you can try to convince people to click on the like button to become a fan.As soon as the visitor becomes a fan they are then brought directly to the wall for any future visits.The process for setting up a welcome page is as follows.Install the application Static FBMLa). On your page select ‘edit page’ on the left hand sideb). Scroll down to the end under the ‘more applications’ menu select the application ‘static fbml’c). On the next page click ‘Add to my page’ (top left)d). Go back to your page (Account -> Manage Pages -> select page. And then click on edit.e). Click application settings and select the option to add as a tab.f). Now you can add some content so click on the edit box.g). Now you can enter in whatever you want to appear in this page. This could be just a graphic image. The code you put in is FBML which is Facebook Mark up language. This is basically a reduced version of HTML. So for example, if you wanted to show a image which tries to convince people to sign up to the page because of special offers you have you could put in the following code:Box Title: Special OffersFBML:http: //www.website.com/specialoffers.jpg>h). Now you just have to make it the default landing page that is displayed when non fans arrive at your page. Under the administration section (after you click edit page on the main screen) select the option wall settings and select edit. Select the option ‘default landing page for everyone else’ and select ‘special offers’. This will now be displayed instead of the wall.There you go, try it out, get some more fans!